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Silverworks endorsers David and Anthony Semerad of the San Beda Red Lions

When entering the basketball arena, such as a college basketball event, despite the drums and loud cheers, away from courtside, you can still hear squelching sneakers, referee whistles , coaches screaming almost like mad men, and of most of all, raging fans.

There is this element within you to automatically root for your favorite team. Most of the time for your alma mater while for the ladies, these moments are can be mere excuses to hysterically express their adoration for their favorite player.

Silverworks, the country’s leading sterling silver fashion accessory retailer has pushed their design limits.

This holiday season, they are all about pride. Silverworks’ “wear it proud” campaign is meant to celebrate individuality. Whatever personality, all that matters is, that you glow of confidence with sterling silver.

From classical elegance to being edgy, Silverworks has entered the basketball realm were an abundance of Hard Court Heartthrobs can proudly represent their school.

UE Red Warriors' James Martinez with Silverworks Representative Yem Maximo

For the 2nd straight year, Silverworks has provided the loyal UAAP and NCAA fans an avenue to choose the game’s Heartthrob from each team thru an

on-line campaign. Players with the most votes were awarded the Silverworks Dog Tag.

On November 5, 2010, in an event held at the KKK Restaurant of Robinsons Place Ermita, Manila , Silverworks celebrated the occasion with free-flowing drinks and live music with former UE Red Warriors team captain, James Martinez, and College of St. Benilde Blazers big man Timothy McCoy representing this year’s Ultimate Hard Court Heartthrob.

St. Benilde Blazers' Tim McCoy with Silverworks Representative Yem Maximo

“I was surprised that I won the Heartthrob title and I was happy to know that there are people who would vote for me,” Tim McCoy said after getting 3,048 votes making him NCAA’s current Heartthrob. “I just did my thing every game, getting my haircut and shaving my beard, nothing special.”

“my mindset was to help my team win games, especially this last UAAP season, considering that it was my last playing year.” James Martinez said when he tallied a grand total of 4,126 votes to win the heartthrob accolade.

“And honestly, I think I owe it (the title) to my JamesFever Family and also to the UE community who have been with me through thick and thin.”

(3 votes, average: 5.00 out of 5)

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